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Why branding is important
Branding is the process, nay, the art, of stamping a seal of professionalism and reliability on products or services that are related to you. It's the core of every business and the heart of every successful trade.
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Posted on: Tuesday 06 October 2009


Provide excellent after purchase service.
No matter how good your product is, the buyer won't remember your name unless you give him something extra. A good post-purchase service, i.e. technical support, eligibility for freebies, etc., would assure you that your clients will remember you instead of merely remembering the product.
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Posted on: Friday 07 August 2009


Viral Branding
The Internet has formulated a strategy called viral branding. The trick here is to allow the spread of your expertise is such a way that the number of people who would view you as a bankable provider would grow exponentially. Contrary to popular belief, this is quite easy to pull off.
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Posted on: Friday 19 June 2009