Consumerwebwatch
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Conduct a very fast analysis of the problem
Explore the causes and likely consequences; while your analysis will be crude and rudimentary in the first few hours, it will be key to how you go forward, possibly for years ahead. A prerequisite of crisis management is brutal honesty with yourselves; if you are less than open with each other, the crisis will control you.
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Is there a problem?
There are many criminals and business rivals reporting fake complaints at ConsumerWebWatch about their business competitors and rivals for the purpose of threatening and damaging competitors good will. Many companies are suffering from fake reports published at Consumer Web Watch by their rivals and competitors with bad intentions to damage their trade mark, cause business loss and hurt their good will.
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Are the Complaints Legitimate?
Unfortunately, the good intention of ConsumerWebWatch.org can lead to controversy. The WebWatch can't verify consumer complaints are legitimate. In some cases the complainants use false contact information or fictitious names when making reports.
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